2012-05-08, 01:48 PM
http://www.feverbee.com/
Co-worker of mine introduced me to this site this morning. Some of the stuff here is really brilliant -- and, thankfully, resonates with what I've been doing on my own site.
Some choice advice that a lot of community managers I see would do well to read:
In particular, this article is required reading.
Check it out.
Co-worker of mine introduced me to this site this morning. Some of the stuff here is really brilliant -- and, thankfully, resonates with what I've been doing on my own site.
Some choice advice that a lot of community managers I see would do well to read:
Quote:The common mistake is to only identify the interest. e.g. 'If members are interested in roasting their own coffee, let's make the community about coffee roasting. We will tell members to join if they want to learn about coffee roasting.'
This leads to content-driven strategies. These don't work well for communities. This appeals to the broadest possible audience. It get lots of people to sign up. However, it puts people in a passive (lurker) mindset. You don't have to participate to get the benefit, so why participate? At the moment, most communities are designed for lurkers.
Quote:Refine the most used features. Don't spent too much timedeveloping features members wont use. Refine the most used features. Small refinements on discussion boards, notifications, layout/design, and profiles yield better results than adding new features.
Look for things to remove, not things to add. It's usually better to remove things (text, elements that aren't used, pages with low traffic). If you begin with the goal of figuring what to add, you'll never optimize the site (and waste a lot of time/money). Keep a high social density.
In particular, this article is required reading.
Check it out.