Side panel for Ads

[rickshaw]

I want to ad Ads (non-Google) and maybe News, to the right side of my Forums.

I've looked at all the Mods and Themes (i think) and see nothing that will do it. I would think it would be the most requested. ??

I just want to put "my own" ads down the side, not Google ads.

Text, photo w/link, and hopefully Flash ads.  Is it easy? Any Mods already?

Thanks for anyone who can assist.

-Rick